To mark Expo 2025 Osaka, the
Association for Industrial Design (ADI) is presenting the
Compasso d'Oro International Award in partnership with the Italy
Pavilion at Expo 2025 Osaka.
The announcement was made at an award ceremony in Milan for
the 28th edition of the Compasso d'Oro prize.
'Designing Future Society for our Lives' is the theme of the
2025 edition of the international exhibition which will run from
April 13 to October 13, 2025.
Following the theme, ADI is presenting the global version of
the top award of Made in Italy design which - with a five-member
jury - will give a prize to the most innovative projects related
to Expo's general themes.
An exhibition of the awarded projects will be inaugurated on
September 5, 2025, at the Italy Pavilion, planned by architect
Mario Cucinella, who reinterpreted the Ideal City of
Renaissance.
The Italy Pavilion's theme is 'Art regenerates life', an
interpretation of the general theme of Expo 2025 Osaka:
Designing future society for our lives.
The general theme of the Compasso d'Oro International Award,
inspired by Expo's idea, is divided into three sub-themes that
will have to inspire the project proposals.
They are: 'Saving Lives: protecting and saving the lives of
individuals'; 'Empowering Lives: enriching people's lives and
expanding their potential'; 'Connecting Lives: individual lives
connect to build communities and enrich society'.
"We are very proud of this partnership with ADI which
represents the entire chain of Italian design", stressed the
Deputy Commissioner General for Italy at Expo 2025 Osaka, Elena
Sgarbi.
"It is an exceptional partner for us because we have decided
to make design, the pride of Made in Italy, the common thread of
the representation of Italy that we want to bring to Expo Osaka
2025.
"An Italy that is able to unite history, or the past, with
the future, innovation and tradition, haute craftsmanship and
the industrial element, creativity and technological ability.
"Nothing better than design, in fact, succeeds in conveying
this whole message in a clear way", she continued.
"Design is a universal language, which can be understood by
all, thus it is a very effective tool of communication with an
immediate and strong impact", she noted.
"Since 2014, we have imagined an international and thematic
edition of the prize dedicated to major events, Expo Osaka 2025
is certainly an extraordinary planetary event and the
partnership with the Italy Pavilion gives us pride", stressed
ADI President Luciano Galimberti.
"ADI wants to have a double role in this international
edition of the Compasso d'Oro.
"The objective is sharing the method and values of Made in
Italy with the world, while creating an occasion for debate,
thanks to the partnership with the Italy Pavilion", explained
Galimberti.
"Design is a central element of Made in Italy, one of our
excellencies recognized around the world", stressed the
Commissioner General for Italy at Expo 2025, Ambassador Mario
Vattani.
"We are proud to cooperate with ADI in the creation of a
special edition of the Compasso d'Oro International Award aimed
at all countries taking part in Expo.
"Italy thus becomes the centre of a universal language of
brilliance and creativity based on Italian savoir faire", said
Vattani.
Candidatures for the Compasso d'Oro International Award can
be presented on the website dedicated to the competition
(www.compassodorointernational.com) as of September, 2024.
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