The Basilicata region presented its
tourist attractions once again this year with a stand at
Berlin's ITB travel trade show. Its tourist offering, so niche
it has been described as 'punctiform', plays on nature and
Italian passions and 'roots' - three elements beloved by German
tourists, Marcella Di Feo of the region's Agency of territorial
promotion (Apt) has told ANSA.
"Basilicata never misses Berlin's ITB" and is always present "at
the Enit Italia pavilion with other regions", said Marcella Di
Feo, who is responsible for international marketing at the Apt
agency. "And, obviously, we expect to always maintain a
well-structured and consolidated relationship with the tourist
market" in Germany, she added, speaking from the Fair's pavilion
1, which is mainly occupied by Italy.
German tourists "always remain among the top 10 of our arrivals
and visits" and are "the most complete", filling "all niches of
demand" and "tourist offers that Basilicata can have", said Di
Feo. In particular, Di Feo cited "green" tourism, which "is very
much liked by the average German tourist". It was developed
during the Covid pandemic crisis, although it "will be
improved", explained the official, who was at the regional stand
featuring the logo "Basilicata State of Mind".
Basilicata "can boast five natural parks" (including two
national and three regional parks), she added.
"We have a series of offers, thanks to the network of private
tour operators connected to open-air" and "active vacations"
that are "well-liked by Germans", as presented at a press
conference in Berlin by the Basilicata official, who was at the
fair held on March 5-7.
Stressing that "we want 'guests', given that everybody else has
'tourists'", Di Feo went on to explain that the region is
investing "on niche tourism" - rather than "mass tourism" -
which she described as "punctiform" and "high quality". Such
tourism can be defined "by passions", including sailing or other
seaside activities, as well as literature, "fairy tales and
magic", noted Di Feo, adding that "private professionals" create
"special offers" for "passionate guests".
Moreover, she stressed, the region is aiming to attract visitors
who are fascinated by the cultural roots of the territory: this
"is the year of Italian roots in the world", and "we can boast
that we are already prepared" to welcome back Italian emigrees
or their children and descendants who often don't travel alone
"but rather with tourist packages organized by tour operators".
Initiatives will also be presented at the Roots-IN 2024, the
Roots Tourism International Exchange scheduled to take place on
November 18-19 this year in Matera, concluded Di Feo.
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